Our Story
It’s True - We Absolutely Love Luxury
A luxury travel agency specialising in tailor-made, high-end experiences across the world's most remarkable destinations. From curated itineraries and private villas to once-in-a-lifetime safaris and exclusive beach escapes — every journey is designed with precision, passion, and an uncompromising eye for detail. Based in London, led by a dedication to getting it right.
All About Us
Welcome to Asaya Travel.
Asaya means intention — and that single idea shapes everything we do. We are a luxury travel agency based in London, designing considered journeys for clients who value discretion, detail, and a calmer way to travel exceptionally well. Established in 2018, we work alongside some of the world's most prestigious hotel and travel partners, building relationships rooted in trust, shared standards, and a commitment to getting every detail right.
Our Founder
Hello! I'm Jane, the heart and soul behind Asaya Travel.
Over two decades in the travel industry have taken me from leading global partnerships at one of the UK's most respected tour operators to founding Asaya Travel, my own independent luxury agency in London. It's a career built on relationships, first-hand knowledge, and an unwavering belief that the details are what elevate a journey from memorable to truly exceptional.
I created Asaya to do things differently — to offer the kind of considered, personal service that only comes from years of experience at the highest level of the industry.
Every journey I design is shaped by genuine connections, insider knowledge, and an honest understanding of what matters most to you. My role is to look beyond the obvious — to curate experiences that are more meaningful, more considered, and more rewarding than anything you'd find alone. This is travel with intention. This is Asaya Travel.
Our Experience
Two Decades in Luxury Travel
Over twenty years, we have had the privilege of journeying to some of the most breathtaking places on earth. Along the way, we’ve forged exceptional connections, experienced world-class hospitality, and discovered the most remarkable properties across every continent — building a carefully curated network of trusted partners at the very highest level of luxury travel.
